I help thoughtful, high-performing people find clarity when the obvious answers stop working.
Hi, I’m Heidi.
I’ve spent my career leading complex animal welfare and conservation work in high-pressure, ethically charged environments. I know what it’s like to carry responsibility, navigate politics, and make decisions where the stakes actually matter.
Over time, I noticed something. The people doing the most thoughtful, values-driven work were rarely struggling because they lacked intelligence, competence, or commitment. They were struggling because they were expected to keep going without space to pause, question, or recalibrate.
That’s where my work begins.
The Second Question is about what comes after the first, socially acceptable answer. It’s the question you ask when you’ve done what you were supposed to do and it still doesn’t feel right. It’s where clarity, agency, and alignment live.
My coaching is reflective, practical, and values-led. I don’t offer formulas or motivational noise. I create space for you to think honestly, see patterns clearly, and make decisions you can stand behind.
I work primarily with women in animal welfare, conservation, and adjacent fields who are capable, self-aware, and quietly exhausted from holding too much alone.
If you’re ready to stop performing certainty and start listening to what you already know, we’ll work well together.