Faunalytics: Research and Evidence for More Effective Advocacy

Passion may provide the motivation behind animal advocacy, but research can help determine where your time and resources are most likely to make a difference.

Faunalytics helps animal advocates access and use research.

Its extensive Research Library contains thousands of summaries relating to animal advocacy, animal welfare, public attitudes, and other relevant topics.

Rather than requiring every advocate to spend hours interpreting academic papers, Faunalytics makes research more accessible and highlights practical findings that advocates can use.

There is also direct pro bono support.

Faunalytics offers virtual Office Hours where advocates can receive one-to-one guidance on subjects including finding relevant research, interpreting evidence, developing surveys, and thinking through research questions.

Its Research Advice resources can also help organizations build their own research skills.

This can be particularly useful when you are developing a new campaign.

Before investing significant time and money, you might want to understand:

• What research already exists around the problem?

• Which interventions appear effective?

• What does the available evidence tell you about your audience?

• How could you measure whether your project is actually working?

You don’t necessarily have to become a researcher to make evidence-informed decisions.

Sometimes you simply need access to the people and information that can help you ask better questions.